Detecting SEO Over Optimization on Your Blog

Detecting SEO Over Optimization on Your Blog

To get the attention of Google, most bloggers should optimize the website that they manage. It may be done through coding of some HTML, promotion in social media and much more. But did you know? If you do too much optimization to your website, it will result in worse and not getting up. The effect of too many SEO optimizations which is done can also cause a website kicked out of Google search results.

If you have a blog that performs the optimization in terms of SEO, then you will realize that Google does not like website with excessive optimization activities. By launching the latest algorithm regularly, Google tries hard to present a qualified search results to its users. Google is also lowering the number of spam blog by deleting it from the list of search results because it considered doing over optimization.

SEO over optimization is not a good for your blog. If you frequently use that way, then immediately stop it. There are some bloggers who have found faults in the Google’s algorithm, and exploit it by doing excessive optimization. This fault will always exist in any algorithm which was launched but when the new algorithms appear, it will correct the fault. We can conclude that this fault is not immortal and the cheating will be recognized soon by the latest algorithm. Over optimization may be winning the battle for specific keyword, however this will not last longer.

In the beginning of 2012, Google has been punishing some sites that do too much SEO optimization. If a few years ago people who do black hat SEO techniques will easily crawl up into the first Google rank, then after the year of 2012, Google will attempt to give good rankings to sites that provide qualified and unique content, and not through SEO techniques that are dirty. Some of the things classified as SEO over optimization are as follows:

• Keyword density
• Cloaking and hidden text
• Duplicate content
• Bad inbound links
• Too many interlinks
• Too many redirect page
• Pop up

Keyword density

Using too many keywords in the title, sentences of the article, and meta description is considered over optimization, because putting more keywords is an effort to gain the attention of the search engines. Google has been aiming for sites that have a high keyword density reaching 2-3%. This amount is considered excessive and will degrade the quality of an article because of the many keywords imposed on the sentences so that it is not easy to be read by the visitors.

Cloaking and hidden text

Cloaking technique is one of the black hat SEO techniques which should be avoided. Cloaking is hiding some content from the search engines or displaying the text variations to the search engines but when it is shown to the readers, the contents did not match the text that exists on the search engines. This technique is usually conducted by phishing or promotional sites. Hidden text is also one of the SEO techniques that are not allowed. This technique is by disguising the text color with the background of the blog. For example the selected blog background is blue, and then the blog owner is also using the blue color on one of the text in his post, so that the reader cannot read it. Inadvertently, the visitor will probably click the hidden text or link and be directed to a page that they do not expect. To view hidden text, you can block all content of a site.

Duplicate content

Duplicate content is often done by bloggers who are not able to write more qualified content so they duplicate the old content that they have. In this way, existing content on a blog looks more in number but the essence presented is exactly the same. Google seems to have been able to recognize some blogs that do this fraud. You should avoid this over optimization especially if you duplicate content from another blog without permission.

Bad inbound links

Inbound links can be interpreted as a link to our website. There are some bloggers who make many blogs to supply links to their main website with the technique of auto blogging. Auto blogging is a blog that posts updates automatically without copying the content from the others because it uses feed, which is subscribe to articles on the blog that you want to retrieve and then make some anchor text that directs to the main website. If there are too many anchor text in an article, it will be considered as SEO over optimization.

Too many interlinks

We often find a post that uses too many interlinks. Even, the link given leads into the post itself. Interlink itself is a kind of link that when we click on that link, we will be directed into other post but still within the same blog, not out to other blogs or could also go to the home page of the blog. Installing interlink is recommended but if you put up interlink which return to the post, it is preferably reduced because it is not useful for the visitors.

Too many redirect page

Redirect pages are needed when there is an error page. Hence, if you redirect a page just to get money from advertising, then you should be ready when you get a rank reduction from Google. This is because too many re-directions will make your blog be considered spam by Google. Thus, do redirection only if you need it.

Pop up

Pop up is also not recommended because it is one of the actions considered spam and reducing the number of visitors on our blog. Usually we get fooled by a pop up button there, when we want to close these ads, we are thus diverted to other blogs because of the close button which has been modified. This type of fraud is typically associated with advertising programs that are followed by the owners of the blogs. The floating pop up which covers the article also would deter visitors who want to read the article so they move to blog without pop ups.